Where great campaigns
meet great commerce.
MELANIEGAINEY LLC is a Mississippi consultancy practicing two crafts at once: performance advertising that builds demand, and trade consulting that builds the supply chains to satisfy it. Retained together, or apart.
The Advertising
Practice.
Media bought where your buyers actually are. Accounts opened in your name, creative tested weekly, budgets judged on blended ROAS alone.
Ad Account Opening & Management
Official-agency accounts on Meta, Google, TikTok and Amazon — structured correctly, with pixels, catalogs and billing in place from day one.
Performance Media Buying
Prospecting through retargeting, managed daily. Weekly written reporting on spend, revenue and what changed — never vanity metrics.
Creative & UGC Production
Hooks, scripts and localized video shipped in weekly batches, entering the testing pipeline within days rather than months.
KOL & Influencer Campaigns
Creator matching, briefs and usage rights — every partnership tracked by link and code, so influence lands in revenue.
The Trade
Practice.
The unglamorous half of going global. Sourcing, compliance, customs and logistics — handled so demand never outruns your ability to deliver.
Sourcing & Supplier Vetting
Factory shortlists, license verification, sample rounds and negotiation — with QC checkpoints before any deposit moves.
Compliance & Customs
HS classification, product certification, import bonds and duty planning. Paperwork that keeps containers moving.
Logistics & Landed Cost
Incoterms, freight and 3PL selection modeled on true landed cost per unit — margin that survives the journey.
Market Entry Strategy
Demand signals, competitor mapping and channel selection — a twelve-month plan written before capital is committed.
Evidence, not adjectives.
Three recent engagements where advertising and trade moved together — and the ledger noticed.
Cookware label scaled into the Gulf on TikTok and Meta
Arabic-language creator seeding found its hook by week three; the trade desk cleared SASO certification and bonded warehousing in parallel. Ads and stock arrived together.
Denim brand's freight restructure bankrolled its Google scale-up
Consolidating four mills into two and shifting from FOB to DDP cut per-unit landed cost by 23% — margin that funded a doubling of search spend the same quarter.
Supplements seller onto Amazon.fr, paperwork to first sale
EU responsible-person setup, French labeling compliance and DDP lanes structured end to end, with localized ads live the week inventory cleared. First sale on day 47.
A measured path
to full speed.
Four phases, one accountable lead, and a written record of every decision. Advertising and trade advance together — never one waiting on the other.
Begin with a callConsultation
Forty-five minutes on your product, margins and target markets. You leave with an honest assessment — even when the answer is "not yet".
Audit & Plan
Ad accounts, funnel and supply chain reviewed in parallel. One written plan covering media and market entry, with fees fixed before work begins.
Launch
Campaigns live while suppliers, certifications and freight are secured behind the scenes. Demand and delivery ramp at the same pace.
Scale & Refine
Weekly reporting, monthly strategy. Winning markets receive budget; losing ones are cut without sentiment. The loop never stops.
A Mississippi firm,
practicing globally.
MELANIEGAINEY LLC was formed by Melanie Dawn Gainey on a simple conviction: brands expanding across borders rarely fail on advertising or on freight — they fail in the gap between the two. The firm exists to close that gap, holding media performance and physical trade to the same standard of accountability.
One accountable lead
The person at your consultation runs your engagement to its end. No handoffs, no ticket queues.
Everything in your name
Ad accounts, supplier contracts and shipping documents are opened and held by you — we operate inside your house.
Fees fixed in writing
Retainers and project fees are agreed before work begins. No hourly meters, no surprise invoices.
Honest forecasting
We would rather decline an engagement than promise a return or a date the numbers cannot support.
Asked often,
answered directly.
Anything further? Write to us — every message is read and answered by a person.
Service@melaniedawns.comCertainly. Advertising and trade are scoped and priced separately. Most clients begin with one and add the other once the value of coordination becomes clear.
Meta, Google, TikTok and Amazon as core channels, with influencer campaigns layered above. Accounts are always opened in your name — the data and the payment method remain yours.
Sourcing across China, Vietnam, India and Turkey; market entry across the United States, EU, United Kingdom and the Gulf. We work from vetted factory relationships, not public directories.
Advertising engagements run on a monthly retainer plus a percentage of managed spend. Trade work is fixed-fee per written scope. No equity, no supplier commissions, no long lock-ins.
Brands and sellers typically between $30K and $400K in monthly revenue. Earlier-stage founders still receive a concrete roadmap from the consultation — at no charge.
Write to Service@melaniedawns.com with a few lines about what you sell and where you intend to sell it. We reply within one business day and arrange a consultation within the week.
Your next market
awaits a letter.
Tell us what you sell and where it should go. We shall reply within one business day with an honest first reading — and a plan where there is a fit.
Service@melaniedawns.com